This course is for you if you…
Are you a bank, offering corporate funding to your market? Then you are likely exposed to a rapidly changing market composition. Digital transformation brings new technology companies to the market. You would like to better understand the technology sector in order to benefit from this opportunity. If you currently have little knowledge of the tech market, its governing trends and dynamics, this hinders you in identifying local or international companies operating in your market that you could serve. This course is right for you if
- …you want to get aware of the characteristics and the way in which tech companies operate, are set up, and the risks involved in their business models
- …you would like to understand at a higher level what tech companies do, why people are buying from them
- …you want to be able understand the business models of tech companies and assess them properly
Your key benefits from taking the course
- Get a big picture overview of the market structure with key players and their activities
- Understand business and revenue models of tech companies and what risk dynamics is particular in the tech sector
- Get an overview of current and foreseeable opportunities for companies supplying the digital transformation in your market
Content of training
Market overview and characteristics
Guiding questions in this session
- Who are the players?
- What do they sell?
- Why is that needed and who is buying it?
Your learning
- Get a big picture overview of the market structure with key players and their activities.
- Content elements of this session
- Introduction into market size, market segmentation and key players in your local market. How can the market be structured? What technology products and services exist?
- Evaluation of the market dynamics with incumbents
- Analysis of market positioning, situation and dynamics of traditional tech products and services as well as new technologies that are gaining market share, such as:
- Blockchain
- Artificial intelligence
- Cloud computing
- Gaming
- Introduction into key local and foreign players, focus / service areas covered in your local market vs abroad, and interrelation with foreign markets
- Demand analysis: local and foreign markets / drivers / expectation
- Supply analysis: drivers / expectation, entry of foreign market players in the local market, future of supply side composition, capacity of local talent pool
Risk of financing tech companies
Guiding questions in this session
- How do tech companies work?
- What revenue models exist?
- What follows for the risk of financing tech companies?
Your learning
- Understand business and revenue models of tech companies and what risk dynamics is particular in the tech sector.
- Content elements of this session
- Introduction of archetypes of business and revenue models in the tech sector
- Analysis of the financials of the most common types of companies based on study cases in your local market, e.g.
- software developers
- platform solutions providers
- transaction-based solution providers
- Cash-flow risks of the application of digital technology
- Technological risks: Performance, Security, Control
- Process risks: Regulatory, Ethical, Societal, Talent
- Process risk example: EU / local market legislation, strengths and weaknesses vs key competitors
Trends, opportunities and outlook
Guiding questions in this session
- What opportunities does your local market present for technology companies?
- How does this translate to the risk for financing technology companies?
Your learning
- Get an overview of current and foreseeable opportunities for companies supplying the digital transformation in your local market
- Content elements of this session
- Opportunities and threads for your local market
- Factors affecting investment and financing strategies
- Examples: EU Sustainable Finance regulation
